Directed by Hugo Prats
Agency: Wunderman
Producer: Jordi Güell
Postproduction House: Iksvy
La Caixa – Superhucha

Freelance Film Editor & VFX from Barcelona
Directed by Hugo Prats
Agency: Wunderman
Producer: Jordi Güell
Postproduction House: Iksvy
Despite the rise of digital timepieces, classic wristwatches are still timeless.
Collectors and watch lovers admire the artistry that defines classic automatics.
In contrast to smartwatches, which become outdated, classic timepieces stay relevant through generations.
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Luxury brands still produce new mechanical models, proving that their desirability is as high as ever.
To a lot of people, a mechanical watch is not just an accessory, but a tribute to heritage.
Though digital watches come with modern tech, traditional timepieces carry history that never goes out of style.